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Notes

Financial thinking, written down.

Notes on cash, forecasting, and the decisions owners actually have to make — from the people who build the models.

All Decision-MakingCash & RunwayOperationsRaising & BorrowingForecastingHiring & Growth
Operations
Bookkeeping for professional services firms
Standard bookkeeping is organised around the tax return. For an agency or consultancy that hides the only things worth knowing — which work earns, and what each team really costs.
August 18, 2026 · 3 min read
Decision-Making
Unit economics: the three numbers that tell you if you're actually making money
What each customer really costs you to win and serve, what they're worth, and how long before they pay you back. The three numbers behind every pricing and growth decision.
August 18, 2026 · 3 min read
Cash & Runway
Burn rate: what it tells you that your P&L doesn't
Gross burn, net burn, and what each one signals about how long you can operate at your current shape — for businesses that aren't venture-backed.
August 18, 2026 · 3 min read
Cash & Runway
How to calculate your real runway
Most owners know they have "X months of runway." Almost none trust the number — usually because it was built on a bank balance rather than on what the business has already committed to spend.
August 18, 2026 · 3 min read
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