Have a client in mind?
30 min · no prep needed
Email us →
For M&A advisors & fractional executives

Financials that do not
add two months to the deal.

Books that survive a quality-of-earnings review, and reporting clear enough that a fractional COO or CMO can see the margin problem they were hired to fix. We do not broker the transaction and we do not opine on price.

Other partner types
The full partner overview — boundary, mechanics, team →
What actually happens

Three ways the numbers
cost you the timeline.

None of these surface until the buyer’s accountants do.

None of these are advisory problems. They are close-and-reporting problems that land on your timeline.

Mid-diligence
Quality of earnings finds what the books hid
The timeline slips while someone rebuilds two years of history, and a buyer with new information tends to come back with a new number.
The normalization fight
Owner comp and personal expenses tangled into EBITDA
Add-backs that should be a schedule become a negotiation, because nothing was tracked in a way that lets you prove them.
For the fractional bench
A COO or CMO flying blind
You cannot fix a margin problem you cannot see. If nobody reports revenue and cost by product, channel or customer, the first ninety days go to building the view instead of using it.
The division of labor

Who owns what,
written down.

You were hired for the mandate or the function. We are the finance work underneath it, and we have no interest in the part you own.

You keep
  • The mandate, the process and the relationships
  • Valuation, positioning and negotiation
  • The functional strategy you were brought in to run
  • The client, before and after close
We take
  • Cleanup and normalization, documented as a schedule
  • Unit economics by product, channel and customer
  • A monthly reporting pack, on a predictable date
  • The close and quality-of-earnings support
What we never do
  • Tax preparation, audit or attest work
  • Brokering the transaction or taking a piece of it
  • Offering an opinion on price or valuation
  • Competing for the advisory work you were hired for
Use this before a buyer is in the room

What a quality-of-earnings
review is going to find.

Six things that turn into re-trade leverage once a buyer’s accountants are looking. Each one is cheaper to fix before a process starts than to argue about mid-diligence.

Borrow this line

“Let us get the books to a state a buyer’s accountants cannot re-trade on. That is a few weeks of work now against two months of timeline later.”

Puts the cost in the currency an advisor actually cares about, which is calendar rather than fees. For a fractional COO or CMO the same work is what makes the margin visible enough to act on.
Free · no email required

What you can send a client today

Nothing here asks your client for an email address. A referral that turns into a lead-capture form makes you look bad, not us.

Note
What a deal actually nets after you deliver it
Written for owners who price on gut. Useful for a client who thinks their margin problem is a pricing problem, or the reverse.
Read it → send as-is
Checklist · PDF
Diligence-readiness checklist
What has to be true before a buyer or a lender opens the file. Two pages, ending in four questions an owner should be able to answer out loud. Your firm logo in the header on request.
Download → co-branding on request
Calculator
Pricing profitability calculator
Runs in the browser with example values filled in. Shows what a job or contract actually contributes once delivery cost is in the picture.
Open it → no signup
How it works

How a referral actually goes

Four steps, and only the first one is yours.

01
Yours
You send an intro email
That's the whole ask. No form, no portal, no partner tier, and no agreement to sign.
02
Within a week
We scope it in one call
Thirty minutes with the founder. If we're not the right answer we say so on that call and tell them what is.
03
Same conversation
They see a fixed price first
Tiers and scoped projects are published on our site. Nobody you refer gets a surprise number.
04
Once, then never again
You hear from us
A short note confirming what we're doing and where the boundary sits. After that we don't put you in a nurture sequence.
No referral fees,
in either direction.
We don't pay for introductions and we don't accept payment for ours. If we send you a client, it's because they need what you do. It keeps the advice clean, and it means you never have anything to disclose.

Have a client whose books
will not survive diligence?

Send them over early, or send us the situation first and we will tell you what it would take. Neither costs you anything.

Email us the situation
taylor@countabl.io · a real reply, not a sequence
See how the work actually runs