FAQ

We serve startups and small to mid-size businesses offering a variety of products and services such as Professional Services (like counselors, therapists, marketing agencies, and urgent cares), Consumer Goods/Retail (E-commerce and boutique shops), and Hospitality/Food Service (like Restaurants, Food Trucks, and Boutique Hotels.

We perform bookkeeping and accounting services with additional back-office support including payroll and taxes (annual federal and state tax, quarterly estimated payments, and sales tax) plus Fractional CFO support including financial modeling.

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Our bookkeeping plans are based on a monthly subscription model, with transparent pricing that is based on monthly expenses of each business.

Yes! Support is included in your plan. Your dedicated accountant or bookkeeper is happy to answer any quick questions you might have. We strive to respond to inquiries within 2 business days or less.

As an add-on service we offer monthly meetings, if needed.

We have customers ranging in all sizes over many different industries. We work with high-growth startups, ecommerce providers, professional services, non–profits and more. Contact us for more information.

We have three requirements that allow us to deliver the most accurate books for your business.

• Electronic access to all financial accounts

• Expense reporting software (QuickBooks Online)

• No commingling of personal expenses

We use and recommend QuickBooks Online. It’s cloud based system enables small business owners to manage more of their business in one place, with room to grow as your business expands. From accounting and preparing for tax time, to proactively managing cash flow and streamlining other workflows, QuickBooks can do it all.

Each customer has a dedicated team, which consists of an accountant and bookkeeper.

Absolutely, your dedicated team remains available for quick questions. You can add-on scheduled monthly meetings to review your financials.

Your accountant is readily available during standard business hours of 9am – 5pm CST. With advanced notice, they can speak with you after hours as well.

Your bookkeeper is available by email to answer any questions you may have. You are welcome to reach out to them whenever you need them. Once a month your bookkeeper will be in touch with you if they need any clarification on transactions.

In the future, we aim to create more lines of communication as requested by our clients (i.e. text or call).

Depending on the plan you select, we deliver your reports as early as the 5th business day of the month!

Cash basis bookkeeping only tracks when money enters or leaves a bank account, recognized at the time cash is received or paid out. New, early stage small businesses just getting started typically use cash basis because it is simpler and less expensive.

Accrual basis bookkeeping is a method of recording accounting transactions for revenue when earned and expenses when incurred. Accrual basis requires use allowances for sales returns, bad debts, and inventory obsolescence, which are in advance of such items actually occurring. A key advantage of accrual basis is that it matches revenues with related expenses, so that the complete impact of business transactions can be seen within a single reporting period. This would involve monthly adjusting journal entries to be posted by your accountant.

Modified Accrual basis bookkeeping is an alternative method that combines cash and accrual basis. Modified accrual includes loan payable, month-end inventory adjustments, and reports including AR and AP. Invoicing and billing are managed by the customer.

Yes, countabl can break out revenue and costs in your P&L by product line and/or service. Depending on your needs, we recommend doing this in the P&L itself for simpler break-outs (i.e. revenue by classes or location). Dashboards can be created for KPI's for more complex analysis (i.e. unit economics like lifetime value, customer acquisition costs, contribution margin and others as it relates to your particular business), as an add-on service.

They are available as an add-on to any plan. Reach out for more details.

If you've let your financial recordkeeping fall behind, then never fear - we are here for you! Our team helps bring your books up-to-date and whip them into shape.

Let's talk about how you generate customers and revenue, build your hiring plan, and budget for things you know your business will encounter.

Financial models are typically built over about 2 weeks.  Your time is typically required in 2-3 sessions that take about 2 hours each.  We use Pry.co to build most of our financial models.

Initial builds will typically start at $1,000 per model.  Converting an existing model from excel or sheets into Pry start at $500.

Existing Countabl Customers with live models in Pry seem to choose from three scenarios:

1. Self-Managed - A POC with your company (Founder, CEO, COO, CFO) manages the financial model in Pry with limited support from Countabl. You'll email us a question about how to do something and we'll make a video of how we'd use the tool.
2. Fractional CFO - A Countabl CFO who will manage Pry, scaled to your needs.  On a weekly or monthly battle rhythm, we'll update or create scenarios, models, hiring plans, financial reports, or dashboards.  Pricing scales with your battle rhythm.  You can find a link to our guide for calculating the cost of CFO services here.
3. Financial Modeling As-Needed - A Countabl CFO or Analyst will lead building or creating new scenarios, models, hiring plans, and financial reports, as needed throughout the year.  Just give us a couple weeks notice if you can ;)

Having a well-defined tech stack helps improve business efficiency. Let us help you in integrating your tools and technology!

Our team conducts a thorough and yet non-evasive analysis into a company’s operations to identify all qualifying activities and related expenditures.

Get with the times. Let us help you bring your business online into the virtual world using the QuickBooks Online platform.

Let us help you with sales tax calculations, reporting, and filing today to save time and reduce errors.

We offer payroll services you can trust. When it comes to taxes, we stay up to date on changing tax laws so you don’t have to.

Don't stress about working on business interruption or lost profits calculations.  Let us take care of it!