Ask an owner how much runway they have and you'll usually get a number within a second or two. Ask how they got it and the confidence drops immediately.
The number nearly always comes from the same calculation:
Cash in the bank ÷ average monthly burn = months of runway
It is easy, it is fast, and it is wrong often enough to be dangerous — because it treats cash as a smooth line when your business does not spend money smoothly.
The bank balance is not your cash. Your cash is the balance minus everything you have already committed to — signed contracts, accrued payroll, the annual insurance renewal, the tax payment due in eleven weeks, the last two invoices from the agency that haven't cleared yet.
A business with $400,000 in the bank and $160,000 of committed spend over the next quarter does not have $400,000. It has $240,000 of discretion, and that is the number every decision should be measured against.
Average burn hides the shape. Most businesses have a worst week — the one where payroll, rent, a quarterly tax payment and a large supplier all land together. If that week sits below zero, it does not matter that the annual average looks comfortable. You are still short on the day.
This is the single most common reason a business with "eight months of runway" has a cash emergency in month three.
Forecasts almost always assume customers pay on terms. Look at what actually happened over the last twelve months instead. If your stated terms are net 30 and your real DSO is 52 days, then three weeks of every month's revenue arrives later than your model thinks.
You want the lowest cash point over the next thirteen weeks, not a monthly average. The mechanics:
Thirteen weeks is not arbitrary. It's long enough to catch a quarterly obligation and short enough that the assumptions are still credible. Beyond a quarter you are forecasting; inside it you are mostly counting.
Runway is only useful if it changes a decision. Two practical rules:
The runway calculator gives you a fast version — cash, burn, and a growth assumption. No email required.
The full weekly version is the first thing we build in a Cash Clarity Sprint, because almost every other question an owner has depends on it. You cannot sensibly decide about a hire, a price change, or a piece of equipment until you know what the next thirteen weeks actually look like.