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Notes

Financial thinking, written down.

Notes on cash, forecasting, and the decisions owners actually have to make — from the people who build the models.

All Decision-MakingCash & RunwayOperationsRaising & BorrowingForecastingHiring & GrowthPartners
Partners
Latest
You diligenced a model nobody at the company can maintain
Most funds tell portfolio companies to clean up their numbers. That fixes the cheapest of three separate problems. What to require at seed and Series A instead.
September 9, 2026 · Taylor White
Decision-Making
Your pricing model is a loan. The only question is who's lending.
Five pricing structures and what each does to cash timing, margin and forecastability — plus where value-based pricing actually belongs.
September 3, 2026
Raising & Borrowing
Pre-money, post-money, and the option pool shuffle
Three terms decide what a round costs you in ownership. The option pool is the one nobody negotiates — and “5%” means two different numbers depending on what it is 5% of.
August 20, 2026
Decision-Making
When do you need a controller?
The signals that you’ve outgrown bookkeeping, what a controller actually changes, what the role really costs against BLS wage data, and why the decision lands late.
August 18, 2026
Decision-Making
What a deal actually nets after you deliver it
A project priced at 20% margin can land at 3% once discount, scope creep and payment terms are counted. How to see the real number before you sign.
August 15, 2026
Decision-Making
What a fractional CFO actually does, and when you need one
Most owners hire a bookkeeper when they need a strategist. What each role does, what it costs, and how to tell which one you need.
August 13, 2026
Operations
Bookkeeping for professional services firms
Standard bookkeeping is organized around the tax return. For an agency that hides what matters: which work earns, and what each team costs.
August 11, 2026
Decision-Making
Break-even: the number most owners calculate wrong
Most break-even calculations understate the real number, usually for two specific reasons. How to work out the version that actually changes a decision.
August 7, 2026
Forecasting
How to build a budget that doesn't lie to you
Most company budgets are aspirational fiction. How to build one anchored to operating drivers, so it guides a decision instead of decorating a folder.
August 5, 2026
Forecasting
A budget is a promise. A forecast is a guess you keep updating.
Most companies have a budget and call it a forecast. The difference decides whether the number gets defended or corrected — and only one of those is useful.
August 2, 2026
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