Writing on Decision-Making.

Decision-Making

Your pricing model is a loan. The only question is who's lending.

Five pricing structures and what each does to cash timing, margin and forecastability — plus where value-based pricing actually belongs.

September 3, 2026

Decision-Making

When do you need a controller?

The signals that you’ve outgrown bookkeeping, what a controller actually changes, what the role really costs against BLS wage data, and why the decision lands late.

August 18, 2026

Decision-Making

What a deal actually nets after you deliver it

A project priced at 20% margin can land at 3% once discount, scope creep and payment terms are counted. How to see the real number before you sign.

August 15, 2026

Decision-Making

What a fractional CFO actually does, and when you need one

Most owners hire a bookkeeper when they need a strategist. What each role does, what it costs, and how to tell which one you need.

August 13, 2026

Decision-Making

Break-even: the number most owners calculate wrong

Most break-even calculations understate the real number, usually for two specific reasons. How to work out the version that actually changes a decision.

August 7, 2026

Decision-Making

Your P&L isn't your business. Here's what is.

The six numbers that actually drive owner decisions — and why none of them appear on a standard income statement.

July 14, 2026

Decision-Making

Unit economics: the three numbers that tell you if you're actually making money

What each customer costs to win and serve, what they're worth, and how long before they pay you back. The three numbers behind every pricing decision.

July 8, 2026