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Writing on Forecasting.

Everything we’ve published on forecasting. See all notes

All Decision-MakingCash & RunwayOperationsRaising & BorrowingForecastingHiring & GrowthPartners
Forecasting
How to build a budget that doesn't lie to you
Most company budgets are aspirational fiction. How to build one anchored to operating drivers, so it guides a decision instead of decorating a folder.
August 5, 2026
Forecasting
A budget is a promise. A forecast is a guess you keep updating.
Most companies have a budget and call it a forecast. The difference decides whether the number gets defended or corrected — and only one of those is useful.
August 2, 2026

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